Search Engine Optimization (SEO for short) is a broad term describing a list of practices, both on-site and off-site, that make your site more appealing to search engines. The goal is that when a customer searches for a topic, event, or business, your site will be listed on the first page of the search results. Optimizing your website impacts how search engines will find your content.
Is there a “secret” to Search Engine Optimization? There’s not so much of a “secret” as there is a “standard,” meaning there are certain key metrics search engines like to see displayed on your website. In this post, we’ll discuss the basics of On-Site SEO–that is, the part of the search engine optimization process that you can directly impact on the front end of your website.
Have you ever come across a website that looks great on your home computer, but then when you go to look it up on a tablet or smartphone, it doesn’t quite format right? Maybe pictures are hanging off the side of the page, or text is too small, and you have to zoom in to see it properly. Then, when you want to read the next sentence, you have to scroll back and forth to see the whole paragraph.
As a web designer, it should come as no surprise that my personal preference is that you hire me to build your website. That being said, my professional opinion is that there’s absolutely nothing wrong with building it yourself. After all, you know your product, your brand, and your image better than anyone else, and being in the driver’s seat can give you an advantage in that regard. However, there are two distinct drawbacks that come with building your own website, which I will explain in this article.